IU to Revive Hoosier the Bison Mascot in 2025

Indiana University is reintroducing Hoosier the Bison as its official mascot, following a December 2024 IU Student Government vote and strong student support. The bison, originally mascot from 1965 to 1969 before being retired for its intimidating appearance, will debut in fall 2025. The announcement was made with a dramatic 'Star Wars'-themed video featuring the university’s football and basketball coaches. The revived mascot aims to boost school spirit, fan engagement, and merchandise sales, aligning with IU's recent College Football Playoff appearance. The bison also honors Indiana’s heritage and campus iconography, with the full look of the mascot yet to be revealed. The return has sparked excitement and debate among alumni and fans, reflecting ongoing divisions over IU mascot traditions.