Rugby Australia secures $210M broadcast deal with Nine through 2030

Rugby Australia has secured a renewed broadcast rights deal with Nine Entertainment, valued at approximately A$210 million, extending their partnership through 2030. This agreement encompasses all major rugby content, including the 2027 Rugby World Cup and the 2029 Women's Rugby World Cup, and introduces performance-based bonuses tied to the Wallabies' success. Notably, while this marks a significant financial uplift from the previous A$150 million deal, Super Rugby games will no longer air on free-to-air television. The deal is expected to enhance rugby's visibility and growth in Australia, with Nine's platforms, including Stan Sport, providing comprehensive coverage for fans. Nine CEO Matt Stanton emphasized the commitment to delivering a world-class viewing experience, reinforcing the network's position as the home of Australian rugby. Rugby content has driven viewership growth on Stan, showcasing the sport's increasing popularity in the country.