Katie Price Trademarks AI Version of Herself

Katie Price has become the first British celebrity to trademark an artificial intelligence version of herself, reviving her 1990s alter ego 'Jordan' through a six-figure deal with US firm OhChat. The agreement enables the creation of a 3D, talking AI model for use in videos, images, and interactive content, with Price recording 30 phrases to help develop the likeness. Price calls the project a 'genius' business move that lets her relive her Jordan era and compete with her digital twin, while offering fans a nostalgic experience. Promotional teasers for the AI Jordan have been shared on social media prior to its official launch. Price retains the copyright to her AI likeness, opening new opportunities for passive income. The deal is considered a milestone for celebrity branding and AI, drawing parallels with similar ventures by stars like Carmen Electra.