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Jordan Brand Unveils Lightest Tatum 4 Signature Shoe Honoring St. Louis Roots
Jordan Brand has unveiled the Jordan Tatum 4, the lightest and most advanced sneaker in Jayson Tatum's signature line, designed to reflect his evolving game and resilience following an Achilles injury. The shoe emphasizes speed, control, and stability with features like a low-profile design, S-Seam Strobel wraparound, forefoot Zoom Air unit, Cushlon 3.0 midsole, and a TPU midfoot shank. It symbolizes Tatum's journey through setbacks and growth, embodying a "grind now, shine later" mentality and his transformation into a stronger, more resilient player and leader. The launch colorway, "Saint Louis," pays homage to Tatum's hometown with red and white tones inspired by the St. Louis Cardinals, displaying his jersey number '0' prominently. The sneaker is crafted to support elite athletes in quick, confident movements and is set for release on October 10, 2025, available in family sizing. Tatum himself highlights the shoe as part of his comeback story, emphasizing that greatness is about handling adversity and continuing to push forward.

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