P180 Invests in Luxury Brand Altuzarra

American luxury brand Altuzarra has secured a minority investment from P180, a new venture founded by Brendan Hoffman and Christine Hunsicker, aimed at enhancing brand profitability and digital strategy. The investment will allow Altuzarra to leverage CaaStle's technology for its e-commerce operations, including inventory management and the introduction of a rental service for its apparel. Joseph Altuzarra expressed confidence in the partnership, citing P180's innovative approach as a key factor in driving growth. Previously under Kering's ownership, Altuzarra is now focusing on expanding its direct-to-consumer business, which has seen significant success in recent years. This investment marks P180's first monobrand commitment, reflecting its strategy to optimize operations in the fashion sector. Altuzarra's upcoming collaboration with Victoria's Secret, launching in 2025, further highlights the brand's growth trajectory.