Running influencer Matt Choi has been disqualified from the New York City Marathon and handed a lifetime ban from future events by the New York Road Runners (NYRR) for using unauthorized e-bikes during the race. Choi, who completed the marathon in 2:57:15, admitted to having his brother and a videographer film him on e-bikes, which obstructed other participants and violated race rules. Despite having the option to appeal, Choi accepted full responsibility and chose not to contest the ban, apologizing publicly for his actions. This incident is not Choi's first infraction, as he has been previously criticized for similar behavior at other races. The controversy has led to backlash on social media and the loss of sponsorships, further impacting his influence and reputation. Choi has vowed to cease using e-bikes in future races and expressed regret for his actions, acknowledging the disruption caused to fellow runners.