Sponsors Withdraw Ads from Fuji Television Amid Scandal

Fuji Media Holdings Inc. is facing a significant backlash as multiple advertisers suspend their commercials in response to a scandal involving celebrity host Masahiro Nakai. Major companies such as Toyota Motor Corp., Dai-ichi Life Insurance, and NTT East have joined others like Kao Corp. and Meiji Yasuda Life Insurance in halting advertisements due to allegations of Nakai's inappropriate behavior and concerns over the broadcaster's handling of the situation. In light of these developments, Fuji Television's president announced the formation of an investigation committee to examine the incident and determine if any company employees were involved. Advertisers are opting to replace their commercials with public service announcements, reflecting the growing concern over the scandal. The fallout has prompted a call for more scrutiny into the company’s practices and ethics. The situation remains fluid as more sponsors may reconsider their relationships with Fuji TV.