Saudi Arabia Secures Naming Rights for Atletico Madrid Stadium

Atlético Madrid has secured a nine-year naming rights deal for its stadium, now called the Riyadh Air Metropolitano, with Saudi Arabia's state-owned airline, Riyadh Air. This agreement follows a previous sponsorship for the team's shirts worth 40 million euros annually, marking Riyadh Air as the club's most significant sponsor to date. The stadium name change, effective immediately, reflects a broader branding strategy by Saudi Arabia to enhance its global presence through sports. Riyadh Air, which is set to begin operations in summer 2025, aims to elevate its visibility in the sporting world via this partnership. The new name will be officially unveiled during Atlético's next home match against Leganés on October 20. This move represents the third naming change for the stadium, following previous sponsors Wanda and Civitas.