TikTok Reveals 2024 Trends in Year Report

As we approach 2025, beauty trends are shifting towards bolder looks, moving away from the natural aesthetics that dominated 2024. Experts forecast a rise in high-maintenance hair colors, such as rich warm tones and dimensional shades, alongside a resurgence of statement makeup. TikTok has emerged as a central platform for beauty trends, showcasing influential creators like Kai Javier and Belle Rodolfo who provide engaging and inclusive content. The platform's impact is further highlighted by viral trends like 'brat summer,' which promotes self-love and body positivity, and the catchy song inspired by creator Megan Boni that humorously details her ideal partner. The term 'brat' was even named Collins Word of the Year for 2024, symbolizing a confident and hedonistic attitude. TikTok's cultural influence continues to shape lifestyle choices and aesthetics among users around the world.