Meghan Markle Renames Lifestyle Brand As Ever

Meghan Markle has officially rebranded her lifestyle brand from 'American Riviera Orchard' to 'As Ever,' reflecting a shift in focus just ahead of her Netflix show, 'With Love, Meghan,' set to premiere on March 4. In an Instagram announcement, she expressed excitement about the new name, which she believes allows for greater creative freedom beyond her California roots. The rebranding marks an evolution from her previous lifestyle blog, The Tig, and aims to encompass a broader range of interests, including food, home decor, and personal projects. Markle hinted at her past sacrifices for the royal family while referencing her love for cooking and crafting during the announcement. This change comes after trademark issues delayed her initial launch plans, and it positions her to engage her audience with a collection of handcrafted products. Critics have noted that her remarks may subtly critique her experiences within the royal family, particularly regarding her earlier lifestyle endeavors.