Kelce Brothers' Garage Beer Raises $200 Million Valuation

The Kelce brothers, Jason and Travis, have significantly expanded their business ventures beyond football with their beer brand, Garage Beer, which recently achieved a valuation of approximately $200 million after its first institutional funding round. The investment came from Durational Capital Management, a private-equity firm, and included bringing Bill Hackett, former beer head at Constellation Brands, onto the board. Garage Beer, which offers a classic light lager and a lime variant, has experienced rapid growth, with expected revenues of $60 million to $70 million this year, up from less than $20 million in 2024, fueled by national expansion and strong marketing efforts targeting millennial and Gen Z consumers. The Kelce brothers have played an active role in the company’s growth and branding, frequently engaging with the business and leveraging their celebrity status, including Travis Kelce's high-profile engagement to Taylor Swift, which has increased public interest. Despite challenges in the broader beer industry due to changing consumer preferences and health trends, Garage Beer's approachable, low-calorie offerings and community engagement have contributed to its success. The new funding will support further marketing initiatives and distribution expansion as the brand continues to capitalize on its momentum and broadening customer base.