San Diego Comic-Con 2024 is in full swing, attracting over 135,000 attendees and generating significant economic impact for local businesses. Marvel Studios' return to the event, highlighting upcoming 'Phase 5' projects, has been a major draw, alongside special panels like 'Deadpool & Wolverine' and the farewell tour for 'What We Do in the Shadows.' The convention also features art displays, cosplay competitions, and unique giveaways, including a $3,000 prize from Fox. Local businesses, such as Mysterious Galaxy bookstore, thrive during the event, leveraging the influx of fans to boost sales and visibility.