Eurosport to Merge with TNT Sports, Ending Free-to-Air Cycling in UK

Eurosport will cease operations in the UK and Ireland as of February 28, 2025, merging into TNT Sports, a move that has raised concerns about the future of free-to-air sports coverage. This rebranding follows Warner Bros. Discovery's effort to streamline its sports offerings, with executives claiming it will enhance the viewing experience for fans. However, cycling fans are particularly worried, as the transition to TNT Sports entails a significant increase in subscription costs, with prices rising from £6.99 to £30.99 per month. Critics argue that this price hike could jeopardize the accessibility and popularity of professional cycling in the UK, potentially driving fans away from the sport. Furthermore, there will be no free-to-air coverage of major cycling events like the Tour de France starting in 2026. The decision has sparked a debate about the sustainability of sports broadcasting in the face of rising costs and diminishing free options for viewers.