Tusk Turtle Trail Launches 16 Sculptures Across Central London for Marine Conservation

The Tusk Turtle Trail has launched in Central London, featuring 16 life-sized turtle sculptures designed by renowned artists and celebrities including Rolling Stones guitarist Ronnie Wood, Dragons' Den entrepreneurs Deborah Meaden and Steven Bartlett, and others. The trail spans iconic locations such as Piccadilly Circus, Covent Garden, Leicester Square, Carnaby Street, and the top of The Shard, aiming to raise awareness and funds for endangered marine turtles and ocean conservation. Visitors can explore the trail with the help of a digital map and interact with QR codes on the sculptures to learn more and donate. The sculptures will remain on display through September 2025, culminating in an online and live auction in mid-October, with proceeds going directly to Tusk’s marine conservation partners. The campaign highlights the urgent need to protect marine ecosystems, with advocates emphasizing the ocean's crucial role in sustaining life on Earth and the vulnerability of sea turtles. The initiative combines public art and education to engage the public on critical environmental issues and encourage support for conservation efforts.