Coca-Cola to Launch Simply Pop Nationwide by 2025

Coca-Cola is launching Simply Pop, a new line of prebiotic sodas, marking its entry into the growing 'better for you' beverage market dominated by startups like Olipop and Poppi. Simply Pop will be available in five flavors—strawberry, pineapple mango, fruit punch, lime, and citrus punch—and contains prebiotic fiber, Vitamin C, and Zinc to support gut and immune health. The product, which contains 25-30% real fruit juice and no added sugar, will initially be sold in select regions and online, eventually expanding nationwide by 2025. This launch is part of Coca-Cola's strategy to diversify beyond traditional sodas and capitalize on the fast-growing functional beverage market, which is projected to significantly increase in value over the next few years. By leveraging the established Simply brand, Coca-Cola aims to quickly gain traction in this segment and appeal to health-conscious consumers, particularly Gen Z and Millennials. The entry into this market is a strategic move to compete with Olipop and Poppi, which have gained popularity for their health benefits and innovative marketing strategies.