Loose Women plans axing celebrity guests amid ITV daytime shake-up

ITV is implementing significant changes to its daytime lineup starting next year, including reducing the airtime of Loose Women and Lorraine to 30 weeks annually. As part of these budget cuts, Loose Women will no longer feature celebrity guests, a move that has upset both presenters and viewers since guests have been a popular element of the show, with previous appearances by high-profile figures such as Joan Collins, Naomi Campbell, and Janet Jackson. The show has also recently had its studio audience axed, contributing to concerns about its future, with some insiders predicting it could be cancelled within a year due to declining viewership and reduced production quality. Additionally, Loose Women has faced temporary schedule interruptions, such as being off-air during major racing events like Newmarket, reflecting further adjustments in its broadcast format, including a planned reduction from hour-long to 30-minute episodes. Despite these challenges, former panellists like Lesley Garrett have made guest appearances, sharing personal updates and maintaining a connection with the show's audience. These changes collectively point to a major transformation for Loose Women amid ITV's broader daytime programming shake-up.