Mike Sneesby Appointed CEO of MBC Group as Sam Barnett Resigns

Sam Barnett is stepping down as CEO of MBC Group after over two decades, with Mike Sneesby appointed as his successor, effective May 1. Barnett's tenure saw MBC evolve into a significant player in both linear and streaming media, including the launch of the successful streaming service Shahid. Sneesby, the former CEO of Australia's Nine Entertainment, brings extensive experience in media and digital innovation, previously co-founding the streaming service Stan. His appointment comes as MBC continues to grow, following a successful IPO and increased traction in the streaming market, which saw a 13% growth in 2023. The Saudi government holds a significant stake in MBC, which has become a leader in the MENA region's OTT subscription video market. The transition signals MBC's commitment to adapting to changing viewer habits in the digital landscape.