Kalpraag Launches Expansion in Indian Ethnic Wear

Kalpraag, a new contender in India's ethnic wear market, aims to expand its reach across the country with a focus on high-quality, affordable luxury menswear. Launched in 2022 by the Shripal Rakesh Kumar Jain company, Kalpraag differentiates itself through a direct-to-consumer model that allows for made-to-measure garments priced under Rs 20,000. Meanwhile, Zara has introduced its first collaboration in India, the 'Reverie' collection by artist Jayesh Sachdev, celebrating Diwali with a vibrant range of apparel and a striking sculpture of a tiger at its flagship store. In fashion news, actress Yami Gautam continues to impress with her diverse wardrobe choices, showcasing everything from traditional sarees to modern power suits. Additionally, model Yasharth Rai stands out as a modern fashion icon, effortlessly blending Indian elegance with international appeal, having collaborated with top global brands and participated in prestigious fashion events. Lastly, YS Jagan of YSRCP has criticized the law and order situation in Andhra Pradesh, citing recent incidents as evidence of governance failures.