Nike Announces New Corporate Layoffs in Strategic Restructuring

Nike announced a new round of layoffs affecting less than 1% of its corporate workforce as part of a broader effort to restructure the company and drive a business turnaround under CEO Elliott Hill. This follows previous layoffs in 2024 and earlier in 2025, including cuts in the technology division and at its Beaverton headquarters. Despite a 12% decline in net sales for the fourth quarter of fiscal 2025, Nike's shares rose 15% after the earnings call, reflecting optimism about the 'Win Now' strategy aimed at repositioning the business. The company plans to finalize its corporate overhaul by organizing more firmly around sports and expects the affected employees primarily in the U.S. and Canada to work remotely during the transition period. Nike emphasized that these changes, though difficult, are intended to align the team and position the company for future success. The layoffs will not impact Nike's EMEA and Converse businesses, and the company continues to focus on improving results following recent financial challenges.