Netflix Faces Oscar Backlash for Underwhelming Campaign Spending

The 2025 Oscars saw significant discussions surrounding the performances and nominations, particularly regarding Jeremy Strong's portrayal of Roy Cohn in 'The Apprentice,' which fans labeled as 'criminally underrated' despite his lack of wins, overshadowed by Kieran Culkin's victory for Best Supporting Actor. Meanwhile, Netflix has solidified its position as an awards powerhouse, with 13 nominations for 'Emilia Pérez,' a film that has generated mixed reactions, being both a frontrunner and potentially the lowest-rated Best Picture winner since 'Crash.' The film's critical score stands at 72%, but it has alarmingly low audience approval at just 16%. Despite its accolades, including wins at the Golden Globes and a record-breaking performance at the BAFTAs, opinions on its merit remain divided, reflecting a broader debate about the standards of Oscar-winning films. As the industry evolves, Netflix continues to curate bold narratives, signaling a shift in storytelling dynamics within Hollywood. The upcoming ceremony, hosted by Conan O'Brien, is set to be a captivating conclusion to the award season.