Director Addresses Red Hulk Reveal in Marketing

Director Julius Onah explained that Captain America: Brave New World revealed Red Hulk in marketing due to the difficulty of keeping secrets in the current spoiler-heavy landscape, especially after Harrison Ford was announced as Thaddeus Ross. Onah cited leaks from merchandise and trailers as making secrecy unrealistic, leading to the early reveal of Red Hulk, who appears in a climactic fight with Sam Wilson. However, the film still managed to keep other plot twists, including The Leader being the true villain, a secret until release. Despite marketing efforts, the early reveal of Red Hulk did not significantly boost excitement or box office performance. After release, the film quickly became popular on Disney+. The case highlights the challenges franchises face in balancing fan engagement with preserving surprises.