The 2024 Copa América kicked off with an exciting opening ceremony at the Mercedes-Benz Stadium in Atlanta, featuring Colombian artist Feid's captivating performance of his hit song "Luna." Accompanied by dancers and musicians, the event included a hologram of the Copa América trophy, symbolizing the start of the competition. Feid's participation was confirmed through social media announcements, showcasing his rising career and massive popularity in the Latin music scene. With expectations of over 75,000 attendees, the event marked the beginning of a month-long football fiesta with 16 teams participating in the tournament across various U.S. venues.