Four Seasons launches $188,000 'White Lotus' luxury world tour in 2026

The return of HBO's 'The White Lotus' has sparked a global surge in interest in learning Thai, with a reported 455% increase in language lessons since the show's premiere. This trend reflects a broader desire among travelers to engage more deeply with local cultures, moving beyond typical tourist experiences. Concurrently, the Four Seasons Hotels and Resorts has announced a luxurious 20-day 'World of Wellness' trip for 48 guests, allowing them to experience iconic filming locations from the series, including Koh Samui, Italy, and Maui, starting May 7, 2026, at a cost of $188,000 per person. The trip includes stays at featured Four Seasons properties and offers exclusive activities reminiscent of the show, such as cooking classes and wellness treatments. This initiative aims to capitalize on the heightened social media interest in travel to Thailand, which reportedly increased by 60% around the season premiere. As fans seek to replicate the lavish experiences depicted in the series, the Four Seasons trip exemplifies the show's impact on travel trends and consumer behavior.