Apple Plans Broad Product Updates Including iPhone 17e MacBooks iPads Early 2026

Apple is planning an extensive lineup of new products for the first half of 2026, including a budget-friendly iPhone 17e featuring the latest A19 chip, updates to entry-level iPads and the iPad Air with faster processors, and new MacBook Pro and MacBook Air models powered by the next-generation M5 chip. These MacBook Pros, delayed from late 2025 to early 2026, will be the last with the current design before Apple moves to OLED displays and new chassis designs. Additionally, Apple is preparing a new external Mac display, marking its first update since the 2022 Studio Display. This spring launch strategy aims to boost revenue growth following recent soft demand, reflecting a shift toward more affordable and regular product refreshes to attract a broader consumer base amid economic uncertainty. Analysts generally have a positive outlook on Apple’s stock, rating it as an 'Outperform' with an average price target indicating potential upside, although some slight downside risk is noted based on valuation metrics. The product rollout will complement Apple's traditional fall upgrades, which are expected to include the iPhone 17 lineup, Apple Watch Series 11, and possibly the Vision Pro headset with updated chips.