Warner Records, Tim Hinshaw Launch Free Lunch Records

Warner Records has announced a strategic partnership with hip-hop and R&B executive Tim Hinshaw, launching Free Lunch Records as an extension of his Free Lunch Agency. This collaboration will allow Warner artists to utilize Free Lunch's creative, touring, and sync services while providing a platform for emerging talent. Ericka Coulter, an A&R executive at Warner, has been appointed as General Manager of the new label, which has already signed R&B artists Syd and Alex Isley. Hinshaw brings significant experience from his previous role at Amazon Music, where he led hip-hop and R&B initiatives and secured major partnerships and live-streaming events. The partnership is expected to enhance the impact of the artists involved by combining Hinshaw's expertise with Warner's resources. Both parties expressed excitement about the synergy and potential to uplift talent in the genre.