TKO Group, Sela, Turki Alalshikh Launch New Boxing Promotion

A multi-year partnership has been established between TKO Group Holdings, Saudi Arabia's Turki Alalshikh, and the events company Sela to launch a new boxing promotion set to debut in 2025. This venture aims to create a premier platform for both established boxers and emerging talents, integrating expertise from TKO's UFC and WWE brands. The management will be led by UFC President Dana White and WWE President Nick Khan, with the promotion potentially featuring high-profile bouts, including a rumored matchup between Canelo Alvarez and Terence Crawford. Alalshikh, a significant figure in the boxing world and chair of Saudi Arabia's General Entertainment Authority, expressed excitement about the partnership's potential to elevate the sport. TKO's COO highlighted this initiative as a strategic opportunity to reshape the global boxing landscape, emphasizing a competitive ranking system akin to the UFC model. Sela's involvement is underscored by its history of hosting major boxing events, further solidifying the promotion's potential impact on the industry.