Latin Music Revenue Reaches $1.4B in U.S., Driven by Streaming

In 2024, Latin music revenue in the U.S. reached an all-time high of $1.4 billion, marking the third consecutive year surpassing $1 billion and reflecting a 5.8% year-over-year growth. This growth was primarily driven by streaming, which accounted for 98% of total revenues, with paid subscriptions generating $967 million, up 6% from the previous year. Despite the overall slowdown in growth compared to past years, Latin music continues to outpace the broader U.S. music market, which grew by only 3% in 2024. The genre's market share increased to 8.1%, up from 7.9% in 2023. Key artists like Bad Bunny and Peso Pluma are credited with driving this surge in popularity and revenue. While digital downloads have declined, physical sales nearly doubled, indicating a growing interest in tangible formats within the genre.