Disney Expands Asian Streaming Content Strategy

The Walt Disney Company showcased its commitment to the Asian streaming market during the 2024 Disney APAC Content Showcase, unveiling an impressive slate of upcoming Disney+ APAC Originals. Major announcements included new Korean series such as 'The Murky Stream' and the renewal of the hit superhero drama 'Moving' for a second season, which has won over ten industry awards and captivated global audiences. Disney also plans to adapt the popular mobile game 'Disney Twisted-Wonderland' into an animated series and expand its investment in Japanese anime, securing exclusive rights to titles from Kodansha. This strategic pivot aims to emphasize quality over quantity, distinguishing Disney from competitors like Netflix, which has taken an aggressive approach in the region. Disney's efforts in the APAC market are underscored by significant past successes, with nine of the top 15 best-performing international original titles on Disney+ being Korean. Overall, Disney's investments are part of a broader strategy to enhance profitability and capture a larger share of the growing Asian streaming audience.