Afrobeats Growth Hindered by Lack of Top Artist Collaborations – Asa Asika

Davido's manager Asa Asika has sparked significant debate by asserting that Afrobeats could have achieved even greater global success if major artists like Wizkid, Davido, and Burna Boy had collaborated more frequently. Asika highlighted that such collaboration would have boosted global ticket sales and strengthened the genre's international impact, drawing a comparison to the Latin music scene where frequent collaborations among top stars have fueled growth. While Afrobeats has grown substantially and its stars have built strong individual fanbases, some critics note that rivalries and high performance fees have limited unity among top Nigerian artists. The discussion around collaboration versus individual efforts reflects broader questions about the genre's future trajectory and potential for even greater global dominance. Photographer Oliver Akinfeleye's documentation of Afrobeats' rise underscores its journey from local roots to a worldwide cultural force, influenced by West African musical traditions and global genres. Despite divergent views, there is consensus that strategic collaborations among Afrobeats' biggest names could have amplified the genre's success further.