Japan Reports Record 36.9 Million Visitors in 2024

Japan experienced a significant surge in tourism in 2024, welcoming a record 36.9 million foreign visitors, a 47% increase from the previous year, primarily driven by a weak yen and increased post-pandemic travel. This figure surpasses the pre-pandemic record of 31.9 million set in 2019, with December alone seeing 3.49 million visitors, marking the highest monthly total ever recorded. While the influx of tourists is celebrated, it has also led to rising concerns about overtourism, particularly in popular destinations like Kyoto, where local authorities have implemented measures to manage visitor numbers. The weak yen has made Japan an attractive destination, allowing tourists to enjoy more affordable travel and luxury experiences. However, the growing number of tourists has sparked public dissatisfaction among residents due to overcrowding in urban areas. Japan aims to attract over 60 million international tourists by 2030, as it continues to promote its appeal as a travel destination.