Amazon Assures Careful Future for James Bond Franchise

Amazon CEO Andy Jassy addressed the future of the James Bond franchise during a recent interview, following the company's acquisition of full creative control from longtime producers Barbara Broccoli and Michael G. Wilson. Jassy emphasized that although no new Bond film is currently in development, Amazon is committed to handling the franchise with care and hopes to shepherd it into a new era. Meanwhile, reports suggest Amazon's priority is to attach a producer to oversee the franchise, with speculation about the potential for spinoffs and a more expansive approach to the Bond universe. Author Lee Child has voiced support for Amazon's takeover, arguing that the franchise needs a creative refresh to move beyond its dated concepts. He anticipates that successful films could lead to a series of productions, including origin stories and character spinoffs. Child's insights reflect broader concerns in Hollywood about the evolution of iconic properties in the streaming age.