Competition Bureau sues Canada's Wonderland for misleading pricing practices

Canada's Wonderland is facing legal action from the Competition Bureau of Canada, which alleges that the amusement park has engaged in 'drip pricing' by advertising lower prices for tickets and other products online without including mandatory fixed processing fees. The Bureau claims this practice deceives consumers by not presenting the full, attainable price upfront, with fees ranging from $0.99 to $9.99 added later in the online purchase process. The Bureau has filed an application with the Competition Tribunal seeking to stop the alleged deceptive advertising, impose a penalty, and require restitution to affected customers. Wonderland denies the allegations, asserting that it complies with Canadian law and does not conceal pricing information. The outcome of this case is expected to further clarify rules around online pricing transparency in Canada, especially following similar legal actions against other companies. The Bureau urges all businesses to display the full price of their products upfront to ensure consumer trust.