Meta's Threads platform is exploring ad integration, despite stating there are no immediate plans for monetization and no active testing of ads. Developers have uncovered references to ad technology within the app, including a JSON file revealing a sample ad unit and the implementation of a 'Sponsored' badge for posts. While Meta has confirmed that ads are coming in the future, CEO Mark Zuckerberg emphasized that this will only happen once Threads is on a clear path to reach a billion users, which is not anticipated soon. With 200 million monthly active users currently, the app is still focused on user retention and privacy features before rolling out monetization strategies. Analysts suggest that while ads may eventually be introduced, they are unlikely to significantly disrupt user engagement on the platform.