Belichick Takes Subtle Shot at Kraft Family Before UNC Debut

Bill Belichick, now head coach at North Carolina, has taken subtle but pointed jabs at New England Patriots owner Robert Kraft and his son Jonathan Kraft, criticizing the Patriots' management structure for being overly complicated with too many decision-makers. Belichick praised college football's more cohesive and unified approach, highlighting the absence of owners and salary caps, which contrasts with his experience in the NFL where numerous executives and consultants complicated the process. He reflected on the Patriots' dynasty years when he had more control as both head coach and general manager, suggesting that the expansion of leadership roles diminished team success. Since parting ways with the Patriots after the 2023 season, Belichick has expressed frustration with the Patriots' leadership, disputing Kraft's claim that hiring him was the biggest risk and underscoring his own role in taking a risk by joining the Patriots initially. The relationship between Belichick and the Kraft family remains strained, with Belichick omitting any mention of Kraft in his new book and continuing to criticize the franchise's internal dynamics. Meanwhile, the Patriots have struggled on the field with coaching instability and a weak roster in 2025.