Kroger Shifts NASCAR Sponsorship to RFK Racing

Kroger will shift its primary sponsorship from JTG Daugherty Racing to Roush Fenway Keselowski (RFK) Racing starting with the 2025 NASCAR Cup Series season, supporting drivers Brad Keselowski, Chris Buescher, and new addition Ryan Preece in a third car, the No. 60. This partnership is expected to enhance marketing opportunities for Kroger and its associated brands, leveraging the presence of multiple drivers. Kroger has enjoyed a successful tenure with JTG Daugherty Racing since 2010, achieving three victories, including the 2023 Daytona 500. RFK Racing plans to lease a charter for Preece's car from Rick Ware Racing, solidifying their expansion. RFK President Steve Newmark expressed enthusiasm for Preece's selection, highlighting his grassroots experience and potential. The transition marks a strategic growth for Kroger as they aim to maximize brand visibility in the NASCAR arena.