West Yorkshire Unveils Weaver Network for Public Transport Rebranding

West Yorkshire has unveiled a new public transport brand, the Weaver Network, aimed at unifying buses, trains, trams, and active travel under a single, modern identity. The branding, inspired by the region's textile heritage and developed with input from Poet Laureate Simon Armitage, reflects the cultural fabric of modern West Yorkshire and symbolizes connections between people and places. The Weaver Network will replace the long-standing Metro brand, which has been in use since 1974, and will be rolled out gradually, beginning with bus franchising in 2027 and extending to a new tram system starting construction in 2028. Mayor Tracy Brabin emphasized that the new brand addresses the region's previously disjointed and confusing transport system by creating a fully integrated mass transit network that is easier to use and more accessible. The West Yorkshire Combined Authority and local council leaders support the change as a step toward a better-connected region under devolved powers. This initiative aims to improve lives by providing a coherent, accessible, and culturally resonant transport identity across West Yorkshire.