FOB Sushi Closes Amid Keith Lee Controversy

FOB Sushi, a Seattle restaurant recently reviewed by TikTok food critic Keith Lee, is closing its locations amid a controversy over claims that a worm was seen in its sushi. Lee's positive review of the Hamachi sushi roll, which he rated 8.5 out of 10, sparked a viral discussion when viewers alleged they saw a worm moving in the sashimi. In response, FOB Sushi issued a statement asserting that the claims were false, attributing the movement to the natural elasticity of the fish or pressure from chopsticks. The restaurant emphasized its commitment to health and safety standards, revealing that it has no history of health violations. Keith Lee acknowledged the issue, stating he was unaware of any problems until viewers pointed it out, and mentioned reports of a customer being hospitalized after dining there. The situation reflects the potential impact of social media on small businesses, illustrating the so-called 'Keith Lee effect' where his reviews can significantly influence customer traffic.