Buffalo Bills Use Allen Iverson for Creative 2025 Schedule Release

The Buffalo Bills unveiled their 2025 NFL schedule with a creative video featuring NBA legend Allen Iverson, playing off the dual meaning of 'AI.' The video begins with quarterback Josh Allen suggesting to use 'AI' to announce the schedule, which general manager Brandon Beane interprets as Iverson, the basketball icon nicknamed 'AI.' Iverson humorously presents the Bills' schedule over a video call, expressing his confusion about his role but embracing the moment for Allen. This innovative approach blended sports and entertainment, drawing significant social media attention and praise for its cleverness. The campaign also had implications beyond sports, sparking interest in related crypto markets and fan tokens tied to sports engagement. The Bills’ schedule includes high-profile games against the Baltimore Ravens, Kansas City Chiefs, and Philadelphia Eagles, signaling a strong season ahead.