Albertsons Names Brian Monahan Head of Retail Media Collective
Albertsons Names Brian Monahan Head of Retail Media Collective

Albertsons Names Brian Monahan Head of Retail Media Collective

News summary

Albertsons Companies has appointed Brian Monahan as the senior vice president to lead its retail media network, Albertsons Media Collective, effective July 21. Monahan succeeds Kristi Argyilan, who left to become head of advertising at Uber. With extensive experience managing over $1 billion in retail media investments from his previous roles at Dentsu, Walmart.com, and Pinterest, Monahan is expected to build on recent momentum that includes expanding advertiser partnerships and enhancing closed-loop advertising capabilities. The appointment is part of Albertsons’ broader "Customers for Life" strategy and aims to accelerate growth in the company’s digital advertising business, which launched in 2021. Monahan’s leadership coincides with other executive changes at Albertsons, including the promotion of Jennifer Saenz as chief commercial officer overseeing digital experiences, marketing, and the media collective. Albertsons sees retail media as a critical ecommerce priority and is working to leverage both onsite and offsite advertising opportunities to drive measurable business outcomes.

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