Post Malone Fronts Skims Men’s Campaign Launch

Post Malone has debuted as an underwear model for Kim Kardashian's brand SKIMS, describing the experience as both terrifying and fun, likening it to a Sasquatch sighting. He expressed particular fondness for the brand's camouflage pieces, highlighting their softness and comfort. Malone also shared insights into his role as a father, emphasizing the importance of taking each day as it comes while enjoying moments with his young daughter. The SKIMS campaign, shot in Utah, features a new menswear collection with heavyweight fleece fabrics aimed at fall and winter, including zip-up hoodies, joggers, and limited-edition Realtree camouflage styles. Since launching menswear in 2023, SKIMS has expanded its offerings and celebrity collaborations, with Post Malone joining stars like Neymar Jr. and Usher. The brand aims to provide men with broad choices and exceptional comfort, reflecting growing demand among male customers.