Dale Earnhardt Jr. Partners with Hard Rock International, Debuts Exclusive Collaborations

Dale Earnhardt Jr. has partnered with Hard Rock International as a brand ambassador, blending his NASCAR legacy with food, fashion, and gaming. This collaboration will introduce exclusive Earnhardt-themed menu items, apparel collections, and a digital slot game called 'Full Throttle' at Hard Rock properties. Additionally, Earnhardt will engage in sports betting, sharing his picks during the NASCAR Cup Series, which aligns with the brand's growing presence in motorsports. This partnership will culminate in Earnhardt's debut at a Formula 1 race in Miami, where he will experience the event firsthand alongside his wife. Hard Rock aims to attract new visitors to its venues through this partnership, leveraging Earnhardt's iconic status in the racing community. Earnhardt expressed excitement about working with Hard Rock, highlighting the brand's connection to music and entertainment, which resonates with him personally.