Sony Discontinues PlayStation Stars Loyalty Program Globally

Sony is discontinuing its PlayStation Stars loyalty program, which launched in 2022, with the program ceasing to accept new members immediately and fully shutting down by November 2, 2026. Existing members can continue earning points, digital collectibles, and leveling up until July 23, 2025, after which no new rewards or campaigns will be available, though accumulated points can be redeemed until the program's end. The program allowed players to earn rewards through gaming campaigns and showcase digital collectibles, but it struggled with engagement and a confusing level system. Sony stated that insights gained from the program will inform future loyalty initiatives, although no immediate replacement has been announced. Grace Chen, PlayStation's VP of advertising and loyalty, emphasized the company's commitment to evolving with player trends and exploring new ways to reward the community. While the program had its fans, its discontinuation marks a shift as Sony plans to refocus its efforts on better serving its players.