Zupee Expands Global Interactive Storytelling With Australian AI Startup Acquisition

Zupee, a leading Indian social gaming platform, has acquired Sydney-based AI startup Nucanon to expand into AI-powered interactive storytelling, marking a landmark collaboration between India and Australia in digital entertainment. This acquisition integrates Nucanon's proprietary world-building AI engine, which creates adaptive narratives with dynamic characters and plotlines that respond to user choices, enhancing story immersion. Nucanon's founding team will relocate to Zupee's India headquarters to lead this new storytelling vertical, aiming to build the world's most advanced platform for interactive story entertainment. The move aligns with Zupee's strategic shift from real-money gaming to social and casual games, bolstering its innovation capabilities and global footprint. Zupee's revenue grew significantly in FY24, and it recently turned profitable, supporting its expansion and product development plans. Overall, the acquisition underscores India's rising status as a global hub for AI-driven gaming and digital entertainment innovation.