Huda Beauty sells KAYALI to co-founder, General Atlantic

Huda Beauty announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty brand to return to full founder ownership after buying back a stake held by TSG Consumer Partners since 2017. Founded in 2018 by Huda and Mona Kattan, KAYALI has become a notable player in the fragrance market, recognized for its innovative scent layering and strong social media presence. KAYALI will now operate independently, with Mona Kattan remaining as CEO to further expand the brand's reach. Huda Kattan expressed excitement about this pivotal moment for both KAYALI and its future growth. The transaction is expected to enhance KAYALI's ability to disrupt the fragrance industry while maintaining its authenticity. Financial and legal advisement for the deal involved several firms, including Goldman Sachs and Latham & Watkins.