Buc-ee's Sues Missouri's Barc-ee's Over Trademark Infringement

Buc-ee's, the popular Texas-based convenience store chain, has filed a federal lawsuit against a Missouri business named Barc-ee's, claiming trademark infringement due to the use of a similar name and logo. Buc-ee's alleges that Barc-ee's, which offers a dog-friendly travel stop experience, has created consumer confusion by mimicking aspects of Buc-ee's branding, including a cartoon mascot and logo design. The lawsuit specifically points out the similarities between Barc-ee's colorful logo featuring a dog in a pink car and Buc-ee's iconic beaver mascot. Barc-ee's owner, John Lopez, asserts that he sought legal counsel prior to launching and believes their branding does not infringe on Buc-ee's trademarks. Buc-ee's is seeking an injunction to prevent Barc-ee's from using its branding and is also requesting damages. As the legal battle unfolds, Barc-ee's has temporarily closed its location while evaluating its options.