Sydney Sweeney Plans Lingerie Line Backed by Jeff Bezos, Coatue Fund

Sydney Sweeney, the Emmy-nominated actress known for her roles in 'Euphoria' and 'The White Lotus,' is launching a new lingerie line backed by billionaire Jeff Bezos and his wife, Lauren Sánchez. This venture has been a major project for Sweeney over the past year and is supported by private equity firm Coatue, which recently secured $1 billion from Bezos and Michael Dell through their Coatue Innovation Fund. Sweeney's surprising attendance at Bezos and Sánchez’s high-profile wedding in Venice is now understood to be linked to these business ties. Beyond her lingerie brand, Sweeney has formed numerous partnerships with global brands like Laneige, Kérastase, Bai, and Dr. Squatch, further building her business empire. She is also involved in a major Amazon MGM Studios film project, 'Split Fiction,' which strengthens her connection with Bezos. Additionally, she is reportedly a leading candidate for a role in the upcoming James Bond film, highlighting her rising global profile.