Meghan Markle plans As Ever brand launch for Spring 2025

Meghan Markle has unveiled her rebranded lifestyle company, As Ever, which is set to launch in Spring 2025. The Duchess of Sussex has shared a vision board on Instagram that hints at initial products, including a raspberry spread, continuing her line of jams. This rebranding from her previous label, American Riviera Orchard, allows for a broader product range, with Markle expressing excitement about new offerings beyond jam. The vision board also features personal touches, including references to her family, such as artwork made by her son, Archie, and elements that reflect her journey. Additionally, the launch will coincide with her upcoming Netflix series, 'With Love, Meghan,' which is scheduled to air on March 4. Markle's partnership with Netflix will reportedly include the sale of her products at Netflix House.