Spotify has launched a new vodcast series, Countdown To, aimed at providing fans with an intimate behind-the-scenes look at artists' upcoming albums. The inaugural episode features Jelly Roll in conversation with MGK, discussing Jelly Roll's upcoming album Beautifully Broken, set for release on October 11. Countdown To is part of Spotify's Countdown Pages initiative, which allows fans to preview tracklists, purchase merchandise, and track album release countdowns. Sarah Patellos, Head of Spotify Music Studios, emphasizes that the series aims to deepen the connection between artists and fans by exploring the creative process and inspirations behind the music. The vodcast episodes will be available on Spotify and YouTube, enhancing the engagement experience for listeners. Jelly Roll expressed his excitement about sharing personal stories related to his new album during the series.