Perplexity Secures Multi-Year Getty Images Licensing Deal for Ethical AI Search

Perplexity AI has entered a global multi-year licensing agreement with Getty Images, allowing the AI search engine to legally integrate Getty's extensive library of editorial and creative images into its AI-powered search and discovery tools. This partnership marks a strategic shift for Perplexity towards ethical AI content sourcing, emphasizing proper attribution, source linking, and transparency, which addresses previous controversies over copyright infringement and content scraping. Getty Images benefits by monetizing its vast image archive in the AI era while ensuring photographers and rights holders are credited, contributing to investor optimism as reflected in a 50% surge in Getty's stock. The deal allows seamless API integration for Perplexity, improving user experience by pairing high-quality, licensed visuals with AI-generated text responses. This collaboration also sets a precedent for responsible AI content use, responding to growing legal and ethical scrutiny in the AI industry. Both companies aim to enhance trust and accuracy in AI search results while responding to mounting pressure from lawsuits and calls for transparency in AI-generated content.