Reggie Bush Sues Over NIL Rights

Reggie Bush, former USC football star and Heisman Trophy winner, has filed a lawsuit against USC, the Pac-12, and the NCAA to seek compensation for the use of his name, image, and likeness (NIL) during his college career. Bush's legal team argues that the entities profited significantly from his popularity through television contracts, merchandise sales, and media rights, without providing him any compensation due to NCAA rules at the time. This lawsuit aims to set a precedent for fair treatment and compensation of all college athletes. The suit follows the recent restoration of Bush's Heisman Trophy, which he forfeited in 2010 due to NCAA violations. Bush is also pursuing a separate defamation lawsuit against the NCAA for their 2021 statements regarding his violations. The outcome of this lawsuit could impact Bush's renewed relationship with USC, which had recently improved.